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Chosen artists will have the chance to display their work for FREE — no fees, no catch.
So, are you ready to grab the spotlight at this widely celebrated show? This is your moment to shine!
Mission & Vision
FOCUS's 2024 World Tour is set to wrap up with an electrifying final stop at London, bringing together top brands like LG, Frieze, Hong Lee, and FAD Magazine, alongside art giants like Sotheby’s and Artsy. Creative artists, influencers, and innovative minds will converge for a truly inspiring experience at the historical Saatchi Art Gallery — welcoming diversity and innovation, bridging the gap between physical and digital art, partnering with global conglomerates like One East Asia and NYC Culture Club.
TERAVARNA, the leading contemporary fine art gallery, is launching an open call for submissions from artists worldwide for a grand feature at the FOCUS ART FAIR LONDON 2025 — an incredible chance for emerging talents to connect, network, and sell their work to collectors from around the world.
Ready to make your mark? Enter the juried competition by TERAVARNA and step into the spotlight! Selected winners will get a chance to FREE showcase their work to seasoned collectors, art lovers, and industry leaders — a rare chance to gain global recognition and take your creative visions to new heights.
Don't miss the opportunity to exhibit at the Saatchi Art Gallery, the iconic building in West London, King’s Road, Chelsea! From October 16 to 19, 2025, let your work captivate collectors and art enthusiasts alike.
Theme
All art forms are welcome!
We’re excited to open the doors to a wide range of genres, artists, and art lovers at FOCUS ART FAIR LONDON 2025. The theme for submissions is OPEN — meaning all current themes are eligible. To increase your chances of being selected, you’re welcome to submit work from multiple themes.
Artists also have the freedom to explore any technique or concept — whether representational or abstract — in any medium. All mediums are welcome, including painting & mixed media, photography & digital, and sculpture & 3D installation. You must be 18 or older to participate.
Check the submission guidelines below for more details!
Deadline
JULY 31, 2025
Additional information on timeline can be found below.
Awards & Prizes
The FOCUS ART FAIR LONDON is 100% free for invited participating artists, and there are no hidden costs associated with displaying artwork at the exhibition.
Please note that only winning artists from our juried open call will be invited to show and sell their artworks at FOCUS London chapter. Artists need to sign a contract on all sales at the Art Fair.
The FOCUS will be held at the historic venue of the Saatchi Art Gallery, a major player in contemporary art since 1985, known for promoting rising British and international talent. As a registered charity, it’s guided by a clear mission — to make contemporary art accessible to everyone and inspire creativity worldwide.
But that’s not all — artists won’t just be showcased at the gallery; they’ll also get major exposure through local news, media channels, and press events covered by media big shots like Paris Art, Artsy, Times Square Chronicle, The New York Times and many others.
Honestly, it’s a game-changer!
"WE TELL A GOOD STORY —
A unique, compelling story that resonates with our audience has set us apart and fostered a deeper connection to both the art and the overall experience."
- FOCUS ART FAIR | LONDON 2025
Timeline
Entries Open – NOW
Deadline for Entries - JULY 31, 2025
Winner Notification Starts - AUGUST ONWARDS
Focus London Art Fair Starts - OCTOBER 16, 2025
Focus London Art Fair Ends - OCTOBER 19, 2025
Artists can either have their unsold works returned or have them transported to our temperature-controlled secured gallery storage in California for possible inclusion in future shows at other future venues. .
Fees
The entry fee for each artwork is $25 (non-refundable).
The juried competition is not free; the entry fee for the competition is $25/artwork! If selected, the showcase will be FREE.
Things to Note:
Submitting more than 10 artworks? No problem — just fill in your details and submit them again. Though not mandatory, submitting multiple pieces is highly recommended. It helps the jury get a clearer sense of your artistic style and how your work fits together in a gallery setting. The jury will evaluate the overall body of work, not just individual pieces. TERAVARNA values long-term relationships with artists, so returning artists may have an edge in the selection process.
· If you submit artwork on materials other than stretched canvas, it will need to be framed for exhibition. For prints, we need to have them with matting, backing boards, and sealed in clear plastic sleeves. If you prefer, we can handle the framing and presentation for you at a decent cost.
· Shipping and insurance for original works are the artist’s responsibility. We’ll provide detailed guidelines for packing and labeling once the winners are announced. Due to limited wall space, certain size restrictions may apply for exhibited pieces.
After the exhibition, artists can either have their unsold works returned to them at their own costs or leave them with us to be transported to our temperature-controlled gallery storage in LA, USA, for possible inclusion in future shows at other venues. The cost of transportation should be borne by the artists only.
P.S.: TERAVARNA does not guarantee cash prizes for participants in any of its competitions. Only artists chosen by an independent jury from the pool of applicants will have the opportunity to showcase their work at the art show.
How to Apply
1. Click on the number of artworks you'd like to submit from one of the options below and proceed to make a payment. You can pay by PayPal or with credit card.
2. After successful payment, you'll be redirected back to where you can upload your images and other details.
NOTE: If you have any issues with your image submissions, please contact us at info@teravarna.com.
HOW MANY ARTWORKS ARE YOU SUBMITTING?
Although not required, it is strongly recommended that multiple artworks are submitted in order to provide a clear and cohesive understanding of the artist's portfolio.
You can also participate in any of our other upcoming competitions.
